Most of us would have heard about the sacrifices people in army or armed forces make while on duty protecting Indian land and many a times we would momentarily fell the pride in them too but never really would we have really given them a thought…Even it was the same with me until recently when i had the opportunity of seeing them in close and hearing about them a lot.Probably many people would complain about their work life in Software industry or the stressful work hours in any other domain,but after seeing the commitment and the ordeal the rmed forces go through in protecting our land,one would even be ashamed to any more complain about all other trivial things in life.
Recently had been to Wagah Border and Manali and Delhi.Its true that next to an India Pakistan match you would feel the pride of being an Indian on the Indo-Pak border where both the forces stand against each other showing their power.It was a spectacular sight and probably each Indian or each guy who complains about his work should visit the place once in their lifetime to know what real commitment is and to dwell deep we need to appreciate the guys standing on the Siachen Glacier just to check any intrusion in those horrible situations.Heard from a guy that it’s very normal that an army guy dies once in 10 days at siachen,In spite of knowing this face a personnel will go their on his duty call no matter whatever his situations are,None of his emotions or personal life comes in between his commitment to his work.The reason may be the training or the selection procedure they go through.A Friend of mine had been selected to the army and came to know a lot of those selection procedures and the tasks one goes through for getting selected.Its not the money for which they work for,It’s the pride one has in wearing that uniform and standing stiff to show the power of the nations armed forces.For a normal human being it would be tough to stand for such a cause or show such deep commitment for what he believes in.Saluting the Indian Armed Forces.
It would be great if i do have that power or commitment towards something i believe in.
Just random thoughts:)






We had to present this case called Marketing Enigma and this is the recommendation i was able to come up with….Enter white Shirt category with the brand name AATMA:-):-):-)And good that it was not trashed:-)



